The Best Kids Stores in NYC and Brooklyn
A Curated Guide to independent boutiques with clothing, toys, books, gifts and baby gear for stylish families.
By Mariliana Arvelo, founder and creative director of Stylish & Hip Kids Photography. Photos by Katt Jones, SHK team.
Walking around New York City is one of my absolute favorite things to do. Whether it’s shopping in local stores or soaking in the vibrant city vibe, there’s something magical about the experience. I love grabbing a chai or coffee, wandering through the streets, and if I’m with my kids, stopping by playgrounds or bookstores. Over the years, I’ve discovered the best kids stores in NYC and Brooklyn this way, one neighborhood at a time. Shopping here is about discovering unique, meaningful pieces for my family while enjoying the journey.
At Stylish & Hip Kids, we embrace an aesthetic that blends playful, timeless fashion with sustainability. As a parent, I know kids grow fast. It’s about curating a wardrobe with fewer but well-chosen, high-quality pieces. We mix new items from conscious brands with treasures from consignment stores, focusing on sustainable kids’ fashion.
For our sessions, I invite clients to explore our Pinterest board for inspiration and visit these amazing stores to find the perfect pieces. While buying clothes isn’t mandatory for your session, it’s often a fun excuse to invest in something extra special, making the entire experience even more exciting!
In The East Village
Jane’s Exchange:
NYC’s longest-running children’s and maternity consignment shop, open since 1993. A treasure trove of pre-loved designer pieces for babies, kids, and expecting moms.
In Soho
Little Moony:
A dreamy boutique offering artisan-made clothing and accessories. Their mix of playful and timeless designs is perfect for parents who value quality and charm.
Lucky Wang:
A NYC classic known for its funky, Asian-inspired prints and unique baby kimonos. It’s a go-to spot for bold, playful fashion with a cultural twist.
In TriBeCa
Babesta:
A high-energy boutique packed with urban-inspired clothing, toys, and gear. Fun and funky picks perfect for NYC kids.
In the West Village
An.mé:
A super fun shop known for its collectible Japanese blind boxes, Sonny Angel figurines, nostalgic toys, and modern clothing for kids.
Pink Olive:
A whimsical shop known for its curated selection of baby gifts, clothes, and books. Perfect for finding something special for a little one.
In Chelsea
My Little Sunshine:
A sweet, stylish shop with clothing, accessories, and haircuts for little ones, making it a one-stop spot for sprucing up your child’s look.
On the Upper East Side
Pink Chicken:
Known for vibrant patterns, playful silhouettes, and effortless style. Perfect for kids who love to twirl, jump, and explore.
In Carroll Gardens
Owl Tree:
A charming, independent shop with a thoughtfully curated selection of kids’ clothing, gifts, and books. They also offer consignment clothes for kids and maternity wear.
In Greenpoint
Parachute Brooklyn
A beautifully designed boutique offering a mix of vintage and new children’s clothing, books, and toys. Every visit feels like a mini treasure hunt.
In Williamsburg
Smoochie Baby
Smoochie Baby is packed with playful finds for kids, from rainbow rows of shoes to dreamy tulle dresses that turn any errand into a moment of pure delight
Mini Jake
Mini Jake is part toy store, part baby gear showroom, with everything from strollers and car seats to fairy wands and books. And hanging from the ceiling, one seriously magical silver dragon, handmade from recycled materials by one of the owners.
Peanut & Honey
A cozy, well-curated shop with sustainable, stylish kids’ fashion and thoughtful gifts.
In Boerum Hill
Take me with you
Tucked inside the Ace Hotel Brooklyn, Casey Burry’s lovingly curated boutique of handcrafted pieces from local and international artisans. A perfect stop for stylish moms.
Misha and Puff
Heirloom-quality hand knits for babies, kids, and adults. Each piece is extra special; you will want to keep them forever.
In Bay Ridge
The Ridge Kids
A neighborhood gem offering a mix of trendy and classic kids’ fashion, handpicked for a personal and stylish touch.
Why Shopping Locally in NYC is Special
Shopping locally doesn’t just mean finding beautiful clothes; it’s about enjoying the full experience. Grab a coffee, stroll through these neighborhoods, and make a day of it. Supporting small businesses helps you discover unique finds, form connections, and celebrate New York’s creative spirit! Happy exploring!
Explore our kids portfolio to see the playful family photos we create. We’re always happy to chat, learn more about your family, and hear what you’re looking for. Contact us, and let’s create a magical session together!
